Your website is expected to have all the information a new customers wants. When they see a product, service or store, they first look at your website because it builds credibility and trust. Once they get to your website, don’t give them an opportunity to use anyone else. Provide everything customers want to know on and lead them to where you want them to go- make and appotintment, purchase your service, contact you etc. Let your website be your salesperson 24/7.
Your customers use of technology has changed
Websites design and your audience are constantly changing. A great website 10 years ago doesn’t work today because customers don’t view your website the same way. Now everyone is busy and on the go. Your website needs to look and work perfectly on a phone and all devices. It would be nice if websites lasted forever without needing any changes but don’t let yourself get left behind because your website doesn’t fit what your customers need.
Your website looks old and outdated
How current does your photos and web design feel? Don’t lose one more customer by having such old photos and information that everyone leaves your site. Make sure your website is full of simple headlines that give information people are searching for. Make sure your website reflects what your business is today. Now people are so busy they jump on your website and skim and if it looks outdated then they are gone.
Your website information is not clear and concise
People should understand what you offer within a few seconds or they will leave.
- Today customers want short and quick
- Plus they love bullet points
- If your copy is long and dull then you have lost them
It does not reflect your latest business and marketing strategy
Chances are your business changed in the past 5 years or even last month. Does you website reflect these changes? Have you ever bought a small item on Ebay and noticed they show multiple photos angles? Customers love details. Even if you don’t sell a physical product you can add important details with words and images.
Work with Design by Splash and get a custom website for your small business. Your website will be mobile ready and can be updated by you. Talk to an experienced, friendly web designer that specializes in small business web design today: 410-871-9227
