One of the wisest business actions you can take is to track your website traffic. Even if you don’t have a plan on how to use it at the moment, turning it on now will give you a record of your website history. It’s easy to learn how many people are visiting your website and what keywords they are using when Design by Splash sets up your Google Site Console analytics. Use this information to make changes to your website and get better results.
Understanding what Google Site Console shows you about your website traffic
First login to the Search Console, with your standard Google login. Choose “Performance” tab report on the left to provide data about how your website is performing on Google.
- Total clicks: The number of times people clicked on your site from the search results
- Total impressions: The number of times your site appeared in search results
- Average CTR (click-through rate): The percentage of impressions that resulted in a click
- Average position: The average position of your site in search results
Below the chart, you’ll see a table that shows what queries (keywords), pages, countries, and devices are driving traffic to your site. Note how many clicks you received in the past 24 hours, 7 days, 3 months or custom date.
- Low CTR: If your pages rank well but don’t get many clicks, consider writing better title tags and meta descriptions. This will make your pages more appealing to users.
- Missing keywords: If you don’t rank for important keywords, your site might not have enough useful content that addresses them.
Make sure your site map has been added so Google knows about all of your website pages. If you don’t have one Design by Splash will create and upload it.
To submit your sitemap, click “Sitemaps” on the navigation sidebar and enter the sitemap URL in the given field. Then click “Submit.” Your site map is your web address ending in the file sitemap.xml – example: https://yourwebaddress.com/sitemap.xml
