Did you know approximately 85% of consumers read online reviews for local businesses before making a purchase or visiting?
Not only do people use reviews to make important buying decisions, but the number of reviews also influences how Google ranks your business.
- High Consumer Trust: About 70% of consumers trust online reviews as much as personal recommendations.
- Impact on Search Rankings: Google favors businesses with more positive reviews, helping you rank higher in local searches. A Harvard Business Review study found that responding to reviews can increase your star rating by up to 0.12 stars on average.
- Current and Relevant Information: Customer reviews provide the most recent insights into your products or services, which Google uses to deliver the best results to searchers.
Your Positive Reviews Boost Your SEO on Google
If you are just starting out then getting at least 5 reviews can get you up to twice as many customers. (see image below of message from Google) Your review will also stand out to customers on Search and Maps.
How to Get More Google Reviews
Getting a steady stream of 5-star reviews is easier when you have a direct link to share with your customers. You can:
- Share your Google Review Link via text, email, or in person at your business location.
- To find your review link: search for your business on Google maps and locate your business profile then and click on the “Get more reviews” button, or log directly into your Google Business Profile and find the “Get more reviews” section.
- Remember the best time to ask for a review is immediately after a positive experience!
Encouraging satisfied customers to leave reviews not only boosts your reputation but also helps improve your visibility on Google, attracting more local customers to your business.
Questions? Contact us today for help creating your Google Review Link or to manage your reviews.
How to Respond to Your Google Reviews- Pro Tips
Reply quickly. The faster you respond to reviews, the better it looks. Customers and Google notice quick responses, and it can help boost your rankings.
- The keywords you use in your replies matter. Including relevant words related to your business can help your business rank higher in local searches.
- Bonus tip: Want your review to stand out at the top? Google gives priority to reviews with photos and places them higher. Ask your customers to include a photo with their review. Photos also add credibility and catch people’s attention more easily.
Responding to Reviews 101. What to Say and How to Say it.
Be empathetic. If a customer had a negative experience, express understanding and concern. Let them know you’re sorry and want to make things right.
Make sure to personalize your response and include more than “Thank you.”
Encourage future visits.
For the Best SEO response: always include your company name, location and some choice keywords.
