One of the biggest issues small business faces is budget constraints so we put together a list of 5 affordable marketing ideas.
#1 Local SEO:
Focus on local search engine optimization (SEO) strategies, such as claiming and optimizing your Google My Business profile, building local citations, and targeting geo-specific keywords. Local SEO is often more budget-friendly and effective for small businesses. Learn how fixing mistakes on your Google Business Profile will increase your small business web traffic in 48 hours.
#2 Encourage Customers to Write Google Reviews and Include Photos:
If you like engaging with your customers then you are already poised to take advantage of one of the best SEO marketing techniques. Request customers write you reviews and make it easy for them by sharing your Google Business Review Link. You can share it through text, email or a QR code at your location. Did you know your response is almost as important as the actual review? Get some tips on how to respond to Google reviews. Contact us today for your free Google Business Review Link
#3 Collaborations and Partnerships:
Partner with other local businesses for cross-promotions. For example, a coffee shop could partner with a nearby bookstore to offer a special deal for each other’s customers, helping both businesses grow without the need for a large marketing budget. I have seen business owners form an alliance with others in the same industry to get recommendations. For example wedding related companies may form a group including a bridal shop, wedding planner, florist, travel agent, wedding officiant and baker so they can easily sharing the group’s services with brides.
#4 Take Advantage of a Freelance Web Designer or Graphic Designer:
Hire freelancers for specific tasks like website design, graphic design, or copywriting. This allows you to get professional help on a budget instead of hiring a full-time employee. Need a Maryland web designer? Contact Morgan at Design by Splash.
#5 Leverage Free Tools and Apps:
Take advantage of free or low-cost marketing tools for things like social media scheduling (Buffer, Later), analytics (Google Analytics), and email campaigns. Using these tools efficiently can save both time and money while helping you optimize your marketing efforts. Do you want your Google analytics set up? We can help.
